Built by operators, for operators

MetrixStack started as an internal tool. We were running a portfolio of e-commerce brands across multiple agencies, and every Monday morning was the same: pull CSVs from Meta, Klaviyo, Shopify, and Google. Reconcile. Argue about which agency drove which sale. Export a deck. Repeat.

The Meta numbers said one thing, Shopify said another, and Klaviyo's "attributed revenue" had its own definition of attribution that didn't match either. Spreadsheets ballooned. People got the wrong commission. The team that was actually driving revenue couldn't prove it; the team that was riding a halo got rewarded for it.

We built MetrixStack to fix that. One source of truth. Every order goes through a deterministic attribution waterfall — pixel match first, ad-level UTMs second, campaign IDs third, then channel routes, then a company default. The reason each order was attributed is stored on the row, so when an agency disputes a number, you can actually answer them.

We made it multi-tenant from day one because that's how the world we live in actually works. Agencies have multiple brands. Brands have multiple agencies. HQ sees everything; sub-agencies see their own. Workspaces for everyone, with the right walls and the right doors.

We're a small team based in Texas. We answer our own emails. We ship every week.

— Lonnie Bozeman, Founder